Sodexo expands its multi-channel offerings with the acquisition of Frontline Food Services


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PARIS Restoration and management of facilities Sodexo acquires outreach service company Frontline Food Services, operating under the name Accent Food Services.

This decision allows Sodexo to expand its multi-channel offerings, including click and collect, take-out, delivery, convenience store concepts, micro-markets, self-service pantries, office refreshments and more. smart selling.

The acquisition reflects the acceleration of Sodexo’s “any food, anytime, anywhere” strategy, the Paris-based company said. This B2B2C strategy goes beyond the traditional on-site model and offers multi-channel food offers to directly meet the varied needs of consumers.

Closing of the acquisition is subject to customary regulatory processes, and the companies expect approval in the coming months.

“With the acquisition of Frontline, we can better adjust our offerings quickly, for example by moving from vending to coffee service to micro-markets in a transparent way, as the needs of our customers and their customers change over time. Said Sarosh Mistry, Sodexo North America Manager. regional president. “Sodexo’s ability to be agile is essential; this acquisition also allows us to meet this need.

Sodexo’s acquisition of Frontline, based in Pflugerville, Texas, expands its reach into the Mid-Atlantic region, Texas, Arizona, Nevada and more.

After acquiring food technology startup Foodee and commissary kitchen model Nourish Inc. in the United States in 2021, and continuing to develop The Good Eating Co., Sodexo has taken another major step in its food transformation strategy. , the company said.

Frontline started out as a family-owned vending machine in central Texas. The company has grown to be one of the largest independent operators of convenience services in the United States with an operational presence in the Mid Atlantic, Southwest and West Coast. It offers a menu of refreshment solutions including vending machines, self-service checkout markets, office coffee, pantry and catering to thousands of customers.

“Frontline has served Sodexo accounts for over a decade and over the years a strong partnership has been built,” said Ken Sullivan, President and CEO of Frontline. “Today, we are proud to join the Sodexo family, a group with an ambitious vision to reinvent the restaurant industry across North America. Sodexo and Frontline’s shared passion for creating great consumer experiences through great food, great service and great technology make this acquisition a true victory for the employees and customers of our organization.

Sodexo was founded in Marseille, France, in 1966 by Pierre Bellon. It operates in 56 countries and serves 100 million consumers every day through its combination of on-site services, benefits and rewards services, and personal and home services.

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