Happy Day Brands Appoints Veteran Sysco Executive to Lead Foodservice Division


Boise, Idaho – Happy Day Brands, a producer of natural and organic specialty foods that are better for you, announced that Joseph Lynch has joined its team as executive vice president of foodservice.

Lynch will lead the fast food division of Happy Day Brands. He worked at Sysco for 31 years and most recently served as Regional Vice President of Sysco in Northern California and, prior to that, President of Sysco Idaho.

“I am honored to join an extraordinary company on a trajectory of strong growth at a time when people are looking to brands to lead by example, which Happy Day Brands has been doing for years,” Lynch said. “I believe there is a real opportunity to innovate and grow our distribution footprint and the better-for-you food segment.”

Happy Day Brands operates on a donation business model where purchases of its food products create donated meals for food banks. In 2021, it contributed more than 5 million meals to local food banks in its sales regions.

“We are excited to grow our leadership team with top talent like Joe,” said Mark Priddy, CEO and Co-Founder of Happy Day Brands. “He is committed to leading Happy Day Brands not only to a strong financial result; he is also passionate about the purpose and how his efforts here will positively impact society as a whole.

About Happy Day Brands

Based in Boise, Happy Day Brands is an Idaho Benefit Corporation and social impact business co-founded by serial entrepreneurs Mark and Jeanette Priddy in 2017. Its mission is to nurture, inspire and bring people together to help shape a more sustainable and fairer world. . Happy Day operates on the BOGO (buy-one, give-one) business model: when someone buys a product, it activates the donation of a meal to someone in need. Since its inception, Happy Day Brands has donated over 8 million meals.

Happy Day’s innovative line of “better for you” organic and natural food products includes oatmeal, superfood granola, protein pancakes, flours, cereals, gourmet chocolate and organic coffee. They are sold through a growing food service business to restaurants, hotels, universities and other institutions. They are available at retail at select WinCo Foods, Albertsons, Boise Co-op, Jacksons Food Stores, Whole Foods Market, Natural Grocers, Sprouts, and independent retailers in the Northwest. These products can also be purchased directly on its website. For more information, visit happydaybrands.com.

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